Hubspot Alternatives

Hubspot offers free CRM and many other services for marketing purposes but that doesn’t mean it’s perfect and includes everything you need.

Thing is You need to use tools that are best for your business requirements, This means sometimes Hubspot is probably the right choice for you but the vast majority of other tools might outperform Hubspot.

19 Hubspot Alternatives

So, Let’s have a look at some of HubSpot alternatives which can definitely help your business to manage everything easily and probably cheaper.

  1. Salesforce
  2. Infusionsoft
  3. Insightly
  4. Marketo
  5. Active Campaign
  6. Act-On
  7. Ontraport
  8. Pipedrive
  9. Copper
  10. Really Simple Systems
  11. SharpSpring
  12. FreshSales
  13. Wishpond
  14. Zoho CRM
  15. Bitrix24
  16. Drip
  17. Get Response
  18. Hatchbuck
  19. LeadSquared

Salesforce

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Salesforce

Salesforce is our top pick CRM and marketing suite for Hubspot alternatives.

It is super customizable for almost every use case, you can completely tailor each section, such as your page layouts for leads, contacts, and accounts to display the data that matters to your business.

The Salesforce is one of the most popular CRM and marketing suite offering applications for small, medium and enterprise-level organizations, with a focus on sales, marketing, and service.

The ability to customize almost everything really makes SalesForce its own beast.

Even though it offers a wide range of solutions for marketing, sales and customer management, there are add-ons and plugins that can be fitted into your experience to make it an extremely tailored solution for a wide range of companies.

It’s also a useful tool for communication and has terrific integration with Twilio for 1-to-1 SMS conversations.

Pros

  • Automatically sync all communications with every lead (phone, email, LinkedIn, etc.)
  • can be customized to fit almost any use-case
  • Intuitive and easy to use dashboard
  • Support is helpful and enthusiastic
  • It has a vast range of features

Cons

  • The steep learning curve but salesforce onboarding training will help you a lot.

Pricing

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Infusionsoft

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Infusionsoft

Infusionsoft is a sales and marketing software that offers CRM, marketing automation and e-commerce features in a single package. It’s good for any size businesses across various industries to deliver sales volumes and customer service experiences.

Infusionsoft is a sales and marketing software that offers CRM, marketing automation and e-commerce features in a single package. It’s good for any businesses across various industries to deliver sales volumes and customer service experiences.

Infusionsoft brings all of your customer’s info on one platform and lets you take charge of your actions.

You can easily segment your contacts, track customer communications, send emails and run campaigns setting triggers for personalized communications based on email opens, clicks and more.

Its also possible to manage your online store, from inventory management to payments and purchase fulfillment, quotes, and invoices.

Insight reports and analytic tools let you analysis on parameters like emails, campaign performance, sales and revenue predictions to track the ROI on sales and marketing activities.

You can also use Android and iOS apps, so you can manage everything on the go.

Great things happen when you can integrate with applications like QuickBooks, SalesForce, Outlook, and Gmail.

Pros

  • The software is highly user-friendly.
  • Powerful sales and marketing software with CRM.
  • Segmentation and campaigns.

Cons

  • Some users complained about slow customer support.
  • Navigation can be a little complicated when working on complex features.

Pricing

Services are offered on a monthly subscription basis which starts from $99 per month basic plan for a single user which includes 500 Contacts. And, extra $29 for every extra user per month.

If you want to add more contacts than of course you have to shed more cash.

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Insightly

insightly logo

Insightly

Insightly CRM helps map and better understand complex customer relationships through flexible record linking functionality.

You can track the relevant lead information, which shows the activity timeline of marketing campaigns source, emails, phone calls, meetings, and tasks.

Insightly is t’s a cloud-based CRM solution for small and medium-sized businesses.

Insightly helps map and better understand complex customer relationships through flexible record linking functionality. Customers, emails, and other records can be “linked” to existing contacts in your database, allowing you to quickly determine who knows who and build a clear view of an organization’s structure and informal networks.

You can track the relevant lead information, which shows the activity timeline of marketing campaigns source, emails, phone calls, meetings, and tasks.

You can Automatically route leads to the right person, so the sales department follows up on leads.

Mobile Apps: Isn’t it nice when you can take your business tools in your pocket? Insightly Android and IOS apps just allow you to do that so you can manage your business on the go.

You have an option to connect with third-party apps such as Gmail, Dropbox, Outlook, Quick books, Xero, Slack and anything similar you can think of.

This allows you to keep connected to the tools you already use. Track accounting and email marketing right from the CRM.

Pros

  • Free for up to two users
  • Third-party apps integration
  • You can design your dashboards and track important metrics

Cons

  • Limited search functionality

Pricing

insightly crm pricing

The Basic plan is free for 2 users which might be enough for small business but it obviously comes with some restrictions such as fewer integrations with third-party apps.

Marketo

marketo logo

Marketo

Marketo is a Marketing Automation Software owned by Adobe.

It meets all the needs of digital marketing gurus, email marketing, Social media marketing, ads on the web, mobile ads, data acquisition reports, demographic data of potential consumers, complete sales information made with detailed graphics which can make your marketing effort much easier.

Marketo is a Marketing Automation Software owned by Adobe.

It meets all the needs of digital marketing gurus, email marketing, Social media marketing, ads on the web, mobile ads, data acquisition reports, demographic data of potential consumers, complete sales information made with detailed graphics which can make your marketing effort much easier.

Automation: Its automation allows automating repetitive marketing activities plus you can build complex workflows for multi-channel campaigns.

CRM: Marketo doesn’t have inbuilt CRM but you can integrate with almost any CRM systems.

Lead generation: You can find and engage the right customers. Educate them about your products as they begin their journey. Learn about search marketing, landing pages, web personalization, forms, social media, and behavior tracking.

Campaign tracking – Campaign tracking includes useful tools such as a web-based calendar to easily coordinate your team, dashboards and ad hoc reports to quickly identify and share key findings, and campaign performance tracking to quickly spot what’s working and what’s not.

Lead nurturing: Automated campaigns to personalize user experience on cross-platform and convert them into a customer. Lead nurturing includes batch and real-time triggered emails, automatic segmentation as lead behavior changes and mobile marketing abilities to reach customers everywhere.

Pros

  • Easy to use/setup.
  • Automation of smart campaigns.
  • powerful marketing automation software.

Cons

  • Little sluggish when doing complex tasks.
  • Some customers complained about lack of support.
  • UI is a little outdated. But hey it works…
  • Lacks many third-party integrations.

Pricing

Wish, I could give you a straight answer. It depends on which bundle you pick.

Active Campaign

ActiveCampaign logo

Active Campaign

Automation process, Make it easy to run your marketing.

You can set up a series of welcome email automation, segment your contacts, or use workflows to automate the time-consuming process of marketing.

ActiveCampaign is a marketing and CRM suite with a foundation in email marketing.

ActiveCampaign’s email marketing and marketing automation software comes with drag-&-drop email design-builder, lead capture forms, social integration, lead tagging and segmentation, website tracking, and email campaign reporting.

Automation process, Make it easy to run your marketing. You can set up a series of welcome email automation, segment your contacts, or use workflows to automate the time-consuming process of marketing.

Pros

  • Powerful and easy to use automation builder.
  • Customizable Dashboard which lets you have the data you need right at your fingertips.
  • Segmenting and tagging the various leads

Cons

  • lack of a landing page builder though it can be integrated with other solutions such as Leadpages.
  • Some features are hard to navigate, such as you can’t easily find out from where your subscribers are coming from.

Act-On

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Act-ON

Act-On is an intuitive marketing automation platform.
You can set from a single-mail campaign to a complex behavior flux

Act-On is an intuitive marketing automation platform. You can set from a single-mail campaign to a complex behavior flux. you can use all capabilities connecting other tools and setting lead scoring to all actions.

It includes a number of applications which include but not limited to email marketing, website visitor tracking, lead management, social media management, reporting, and analytics, as well as integrations with third-party CRM, webinar and event planning.

Pros

  • Easy to use and navigate around.
  • Seamless data mapping

Cons

  • Pre-build email templates are a little outdated.
  • Some people complain about the lack of decent support.

Ontraport

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Ontraport

When all the tools, you use for the growth of your business integrate with each other well you can connect all the missing dots and gain insightful data about your customers.

You can automate tons of things to save your valuable time.

To Scale Up a business you need to use all kinds of tools for marketing, gathering leads and finally converting those leads into sales.

Imagine pretty much all the tools such as Emails, blogs, social media manager, a CRM database, a landing page builder, and so on… you ever need for your business growth are available in one package

That’s right

When all the tools, you use for the growth of your business integrate with each other well you can connect all the missing dots and gain insightful data about your customers.

Let’s have a look at some of the amazing features you will get on Ontraport.

Business Process Automation

By leveraging the power of a true all-in-one platform, you can automate some of the most time-consuming, repetitive tasks.

Such as follow-up with customers instead of replying to emails one by one.

Not just this,

You can automate tons of things to save your valuable time. For example, the processes related to invoicing, billing, employee recruiting, reviews, time off requests, expense reports payroll and many more.

Campaign Builder

Marketing campaigns mean only one thing and that is business.

You can create and optimize marketing campaigns with visual campaign builder. You can build every step in your funnels Visually, and publish your campaign with just one click to get more leads.

CRM

Create and maintain extraordinary customer relationships by automatically keeping track of all contact information, online engagement, purchases, and more within your centralized CRM.

With all your contact data in one place — Everything just makes sense.

Email Marketing

Email marketing is a powerful medium to increase sales. It’s even more effective with automated email marketing campaigns, personalized messaging and superior deliverability.

Take advantage of detailed contacts database, and one of the highest delivery rates in the industry, to make sure that your marketing emails make it to the inbox.m.

Landing Pages

Landing pages are the first thing customers/leads see after they found you on the internet.

landing page builder of ontraport

Create and launch your pages without a professional designer or developer using a simple drag-and-drop interface that shows you exactly what you’re doing as you’re doing it.

Pricing

Ontraport pricing structure

The basic plan starts from $79 per month which includes pretty much all the features of Ontraport but only allows to manage up to 1000 clients at a given time and only one team member.

More expensive plans let you manage more customers and of course accounts for team/staff members.

Pipedrive

  • No dynamic pricing structure per user, if one user needs advance tools all other users need to upgrade at the same time.
  • It does not provide a built-in phone system.
  • Lacks the sophistication of Lead Scoring or sorting of leads that will reduce t
    pipedrive

    Pipedrive

    Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes.

    Pipedrive lead management CRM is intuitive, well-organized and easily customizable. Perfect for any sized company, It’s extremely beneficial in helping to streamline your sales processes.

    It is designed using activity-based selling methodology, Pipedrive streamlines every action involved in converting a potential deal into a successful sale.

    With pipedrive, you will know exactly which leads needs your attention first right after you log in so you can win more sales easily.

    Users can send and receive emails from multiple accounts using their Pipedrive account. The solution also integrates with various leading CRM tools to transfer contact details, communication history and other information across applications.

    Mobiles apps are also handy to manage everything on the go.

    Pros

    • Ability to customize field types and add new fields.
    • Simple user interface experience
    • Workflow automation 

    Cons

    • No dynamic pricing structure per user, if one user needs advance tools all other users need to upgrade at the same time.
    • It does not provide a built-in phone system.
    • Lacks the sophistication of Lead Scoring or sorting of leads that will reduce t